Recent Articles http://agencyroundtable.com/articles/rss Building Your Agency's Competitive Foundation
Six Building Blocks You Must Have - It goes without saying that if you're going to be in this business for very long, you're going to come up against agencies that ..... Three Types of Positioning Strategy
As a small- or medium-size agency you need to have good marketing strategies. I believe the most important of your strategies is how you .... Small Agency Marketing Strategy
A good positioning strategy will enable you to find a segment of the market small enough for you to be a major player. We certainly ....   http://www.agencyroundtable.com/uploaded/articles/MKWS-03 March 2010.pdf Competing Effectively as a Small to Medium-Size Firm - I've spent a number of years in this business, and I've seen a lot of agencies fail because they don't understand how to compete effectively and win. Winning an account isn't just the result of agency size ... Is Size Important? It can work for you or against you. If you're a guerilla fighter, you can use your smaller force to .... http://www.agencyroundtable.com/uploaded/articles/MKWS-02 February 2010.pdf Managing Your Agency in a Renewing Market .... Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived and probably prospered at others' expense. 
Relationships Are Nice. But .... For years we've asked our account managers to be good relationship people, be organized and just "get it right". ....
  http://www.agencyroundtable.com/uploaded/articles/MKWS-01 January 2010.pdf In a climate of anxiety and trepidation about the economy, an anonymous donor decided to do something to help Americans collectively “take a deep breath.” The donor approached Charlie Robb of Charchin Creative (creator of 1999's “God Speaks” campaign) to create a campaign designed to remind Americans of those things which make this country great, and have helped it to survive many difficult economic and political situations of the last 233 years. Recession 101 on numerous outdoor advertising formats including billboards, street furniture, transit and other locations. http://www.agencyroundtable.com/uploaded/articles/Recession_101.pdf