MarketWise - March 2010

Building Your Agency’s Competitive Foundation
Six Building Blocks You Must Have - It goes without saying that if you're going to be in this business for very long, you're going to come up against agencies that .....

Three Types of Positioning Strategy
As a small- or medium-size agency you need to have good marketing strategies. I believe the most important of your strategies is how you ....

Small Agency Marketing Strategy
A good positioning strategy will enable you to find a segment of the market small enough for you to be a major player. We certainly ....

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MarketWise - February 2010

Competing Effectively as a Small to Medium-Size Firm - I've spent a number of years in this business, and I've seen a lot of agencies fail because they don’t understand how to compete effectively and win. Winning an account isn't just the result of agency size ... Is Size Important? It can work for you or against you. If you're a guerilla fighter, you can use your smaller force to ....

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MarketWise - January 2010

Managing Your Agency in a Renewing Market .... Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived and probably prospered at others' expense. 
Relationships Are Nice. But .... For years we've asked our account managers to be good relationship people, be organized and just "get it right". ....
 

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