Whale hunting focuses on creating a disciplined sales culture in your company that allows you to ... more
MarketWise - February 2010
Competing Effectively as a Small to Medium-Size Firm - I've spent a number of years in this business, and I've seen a lot of agencies fail because they don’t understand how to compete effectively and win. Winning an account isn't just the result of agency size ... Is Size Important? It can work for you or against you. If you're a guerilla fighter, you can use your smaller force to ....
MarketWise - January 2010
Managing Your Agency in a Renewing Market .... Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived and probably prospered at others' expense.
Relationships Are Nice. But .... For years we've asked our account managers to be good relationship people, be organized and just "get it right". ....
MarketWise - December 2009
This was a “stinko” year.
Just awful, but filled with opportunity.
There’s no question about it that Q3 and Q4 of 2008, plus all of 2009 have tested the mettle of agency owners and put all of us in a precarious position. As we finish 2009/Q4 we can look back ...
Being stuck on a rock with no one to talk to about the lighthouse business can be a lonely proposition.
Ever feel that way about your agency?
You don't have to feel like the lonely Nova Scotia
lighthouse keeper any longer.
